bulthaup at Product Design Madrid
bulthaup was one of the sponsors of the first edition of Product Design Madrid, aimed at showcasing the products of Spanish and international designers and promoting a professional event with support from all the agents in the industry.
It also strives to promote the city of Madrid internationally, presenting it as a new production and development center for industrial design. The first Product Design Madrid show was held in an outstanding venue: the headquarters of COAM, the Official Architects’ Association of Madrid.
The turnout was excellent: 12,500 people gathered at the show, offering bulthaup Galera a unique opportunity to present the b3 interior fitting system, which has merited so many awards since its initial market launch.
Aiming to boost creativity, the fair included a design contest in which a specialized jury selected the ten best products. These would then be showcased internationally at the Fuori Salone held as part of the Milan Design Week.
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